Andy
07-29-2009, 05:45 AM
Filed under: Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Buick (http://www.autoblog.com/category/buick/), Cadillac (http://www.autoblog.com/category/cadillac/), Chevrolet (http://www.autoblog.com/category/chevrolet/), GM (http://www.autoblog.com/category/gm/), GMC (http://www.autoblog.com/category/gmc/)
http://www.blogcdn.com/www.autoblog.com/media/2009/07/free_gm_brand_consult.jpg (http://www.brandingstrategyinsider.com/2009/07/a-brand-consulting-offer-for-gm.html#more)
General Motors is probably swimming in ideas and getting another thousand offers every day on how to turn the company around - there are fif**** pages of responses on the Tell Fritz (http://www.gmreinvention.com/index.php/site/tell-fritz/) site alone, and those are just the questions the GM CEO has answered. Add the company's recent advertising issues (http://www.autoblog.com/2009/07/27/report-bob-lutz-crapped-all-over-gms-advertising-went-on/) to that, and the internal suggestion box is most likely brimming as well.
Enter The Blake Project, a brand consultancy firm that is offering GM $100,000 worth of time for free. That won't include economy travel expenses, but will include a day with the firm's three-man team of Jack Trout, Brad VanAudken, and Mark Ritson, to "share insights, ideas and expertise."
What might those insights and ideas be? Some of them were looked at in a piece called "New Brand Strategies for GM (http://www.brandingstrategyinsider.com/2009/07/new-brand-strategies-for-gm.html)." The first task given is to define the brands, e.g., Chevrolet should stand for something like "Good value, variety and heritage," instead of "big, small, expensive, cheap, truck, van or sports car." Buick should "stop making cheap Buicks," and Cadillac "can never be a prestige car. The fancy imports dominate that category." Is that glimpse worth setting aside a day of GM's time? If anyone at the General thinks so, click the link below...
[Source: Branding Strategy Insider (http://www.brandingstrategyinsider.com/2009/07/a-brand-consulting-offer-for-gm.html#more)]REPORT: The Blake Project offers $100k worth of free brand consultancy to GM (http://www.autoblog.com/2009/07/28/the-blake-project-offers-100k-worth-of-free-brand-consultancy-t/) originally appeared on Autoblog (http://www.autoblog.com) on Tue, 28 Jul 2009 14:29:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Read (http://www.brandingstrategyinsider.com/2009/07/a-brand-consulting-offer-for-gm.html#more) | Permalink (http://www.autoblog.com/2009/07/28/the-blake-project-offers-100k-worth-of-free-brand-consultancy-t/) | Email this (http://www.autoblog.com/forward/19109204/) | Comments (http://www.autoblog.com/2009/07/28/the-blake-project-offers-100k-worth-of-free-brand-consultancy-t/#comments)
More... (http://www.autoblog.com/2009/07/28/the-blake-project-offers-100k-worth-of-free-brand-consultancy-t/)
http://www.blogcdn.com/www.autoblog.com/media/2009/07/free_gm_brand_consult.jpg (http://www.brandingstrategyinsider.com/2009/07/a-brand-consulting-offer-for-gm.html#more)
General Motors is probably swimming in ideas and getting another thousand offers every day on how to turn the company around - there are fif**** pages of responses on the Tell Fritz (http://www.gmreinvention.com/index.php/site/tell-fritz/) site alone, and those are just the questions the GM CEO has answered. Add the company's recent advertising issues (http://www.autoblog.com/2009/07/27/report-bob-lutz-crapped-all-over-gms-advertising-went-on/) to that, and the internal suggestion box is most likely brimming as well.
Enter The Blake Project, a brand consultancy firm that is offering GM $100,000 worth of time for free. That won't include economy travel expenses, but will include a day with the firm's three-man team of Jack Trout, Brad VanAudken, and Mark Ritson, to "share insights, ideas and expertise."
What might those insights and ideas be? Some of them were looked at in a piece called "New Brand Strategies for GM (http://www.brandingstrategyinsider.com/2009/07/new-brand-strategies-for-gm.html)." The first task given is to define the brands, e.g., Chevrolet should stand for something like "Good value, variety and heritage," instead of "big, small, expensive, cheap, truck, van or sports car." Buick should "stop making cheap Buicks," and Cadillac "can never be a prestige car. The fancy imports dominate that category." Is that glimpse worth setting aside a day of GM's time? If anyone at the General thinks so, click the link below...
[Source: Branding Strategy Insider (http://www.brandingstrategyinsider.com/2009/07/a-brand-consulting-offer-for-gm.html#more)]REPORT: The Blake Project offers $100k worth of free brand consultancy to GM (http://www.autoblog.com/2009/07/28/the-blake-project-offers-100k-worth-of-free-brand-consultancy-t/) originally appeared on Autoblog (http://www.autoblog.com) on Tue, 28 Jul 2009 14:29:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).
Read (http://www.brandingstrategyinsider.com/2009/07/a-brand-consulting-offer-for-gm.html#more) | Permalink (http://www.autoblog.com/2009/07/28/the-blake-project-offers-100k-worth-of-free-brand-consultancy-t/) | Email this (http://www.autoblog.com/forward/19109204/) | Comments (http://www.autoblog.com/2009/07/28/the-blake-project-offers-100k-worth-of-free-brand-consultancy-t/#comments)
More... (http://www.autoblog.com/2009/07/28/the-blake-project-offers-100k-worth-of-free-brand-consultancy-t/)