Andy
03-05-2010, 07:57 PM
http://cache.gawkerassets.com/assets/images/12/2010/03/500x_hyundai_equus_with_wing.jpg (http://cache.gawkerassets.com/assets/images/12/2010/03/hyundai_equus_with_wing.jpg)Yes, this is a Hyundai Equus (http://jalopnik.com/5154867/2010-hyundai-equus-lexus+like-styling-cadillac+like-size) luxury sedan with manufacturer plates and a wing ripped straight off a B16 Civic. It's not a joke. Hyundai'll do anything for performance cred.
This photo was sent into AutoBlog (http://www.autoblog.com/2010/03/05/spy-shots-will-rhys-millen-drive-a-hyundai-equus-at-pikes-peak/) and they've made a joke about Rhys Millen replacing his Pikes Peak-racing Genesis coupe with this luxobarge. Yeah, probably not, right? Wrong. It's obvious this is a production test unit because Hyundai wants to take over the automotive world. All of it.
In addition to buying a million Super Bowl ads (http://jalopnik.com/5465794/hyundais-brett-favre-super-bowl-commercial-the-outtakes) and a billion Oscar commercials (http://jalopnik.com/5483971/hyundai-pulls-jeff-bridges-from-oscar-ads-the-dude-abides) the company has long sought out tuners for their vehicles including numerous (http://jalopnik.com/5396379/rmr-gives-genesis-coupe-a-mid+mounted-500-hp-tau-v8-finger) SEMA (http://jalopnik.com/5375584/greddy-preps-go+faster-genesis-coupe-for-sema-with-goal-of-500-hp), Genesis (http://jalopnik.com/5077118/rksport-hyundai-genesis-smacks-sema-with-heavy-hand-of-awesomness) show cars (http://jalopnik.com/5077118/rksport-hyundai-genesis-smacks-sema-with-heavy-hand-of-awesomness).
In fact, back in 2007 Hyundai execs apparently approached RENNtech's Hartmut Feyhl with an eye towards establishing an AMG-like relationship with the tuner (Feyhl was former AMG Tech Director). So even if this particular car+spoiler photo is just routine high-speed testing or a joke to play on Autoblog, there's nothing funny about the way Hyundai wants to buy its way into the forefront of everything automotive. And yes, that includes performance cars.
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More... (http://feeds.gawker.com/~r/jalopnik/full/~3/_u9jdCDTd-I/hyundai-desperately-wants-street-cred)
This photo was sent into AutoBlog (http://www.autoblog.com/2010/03/05/spy-shots-will-rhys-millen-drive-a-hyundai-equus-at-pikes-peak/) and they've made a joke about Rhys Millen replacing his Pikes Peak-racing Genesis coupe with this luxobarge. Yeah, probably not, right? Wrong. It's obvious this is a production test unit because Hyundai wants to take over the automotive world. All of it.
In addition to buying a million Super Bowl ads (http://jalopnik.com/5465794/hyundais-brett-favre-super-bowl-commercial-the-outtakes) and a billion Oscar commercials (http://jalopnik.com/5483971/hyundai-pulls-jeff-bridges-from-oscar-ads-the-dude-abides) the company has long sought out tuners for their vehicles including numerous (http://jalopnik.com/5396379/rmr-gives-genesis-coupe-a-mid+mounted-500-hp-tau-v8-finger) SEMA (http://jalopnik.com/5375584/greddy-preps-go+faster-genesis-coupe-for-sema-with-goal-of-500-hp), Genesis (http://jalopnik.com/5077118/rksport-hyundai-genesis-smacks-sema-with-heavy-hand-of-awesomness) show cars (http://jalopnik.com/5077118/rksport-hyundai-genesis-smacks-sema-with-heavy-hand-of-awesomness).
In fact, back in 2007 Hyundai execs apparently approached RENNtech's Hartmut Feyhl with an eye towards establishing an AMG-like relationship with the tuner (Feyhl was former AMG Tech Director). So even if this particular car+spoiler photo is just routine high-speed testing or a joke to play on Autoblog, there's nothing funny about the way Hyundai wants to buy its way into the forefront of everything automotive. And yes, that includes performance cars.
http://feedads.g.doubleclick.net/~at/rUfJj-_gpNxUHAHen_HRlpEIPZA/0/di (http://feedads.g.doubleclick.net/~at/rUfJj-_gpNxUHAHen_HRlpEIPZA/0/da)
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http://feeds.feedburner.com/~ff/jalopnik/full?d=H0mrP-F8Qgo (http://feeds.gawker.com/~ff/jalopnik/full?a=_u9jdCDTd-I:Qf4duxDQvfc:H0mrP-F8Qgo) http://feeds.feedburner.com/~ff/jalopnik/full?d=yIl2AUoC8zA (http://feeds.gawker.com/~ff/jalopnik/full?a=_u9jdCDTd-I:Qf4duxDQvfc:yIl2AUoC8zA) http://feeds.feedburner.com/~ff/jalopnik/full?i=_u9jdCDTd-I:Qf4duxDQvfc:D7DqB2pKExk (http://feeds.gawker.com/~ff/jalopnik/full?a=_u9jdCDTd-I:Qf4duxDQvfc:D7DqB2pKExk) http://feeds.feedburner.com/~ff/jalopnik/full?i=_u9jdCDTd-I:Qf4duxDQvfc:V_sGLiPBpWU (http://feeds.gawker.com/~ff/jalopnik/full?a=_u9jdCDTd-I:Qf4duxDQvfc:V_sGLiPBpWU)
http://feeds.feedburner.com/~r/jalopnik/full/~4/_u9jdCDTd-I
More... (http://feeds.gawker.com/~r/jalopnik/full/~3/_u9jdCDTd-I/hyundai-desperately-wants-street-cred)